Comments for Tewks Blog http://tewksblog.wordpress.com Applying technology, measurement, and a "unique" point of view to marketing problems... Tue, 02 Dec 2008 20:26:34 +0000 http://wordpress.com/ hourly 1 Comment on Going Personal by Stephen Tucker http://tewksblog.wordpress.com/going-personal/#comment-30 Stephen Tucker Tue, 02 Dec 2008 20:26:34 +0000 http://tewksblog.wordpress.com/?page_id=38#comment-30 Thought you might find a new publication on Enterprise Marketing Management from Henry Stewart to be of interest. It features various authors and can be downloaded from the www.saepio.com website. In the interest of full disclosure, Saepio did sponsor the paper and Saepio's president John Thomson is a contributing author. I think its a really strong publication and a nice overview of the essential technologies that make up an EMM strategy. - Stephen Thought you might find a new publication on Enterprise Marketing Management from Henry Stewart to be of interest. It features various authors and can be downloaded from the http://www.saepio.com website. In the interest of full disclosure, Saepio did sponsor the paper and Saepio’s president John Thomson is a contributing author.

I think its a really strong publication and a nice overview of the essential technologies that make up an EMM strategy.

– Stephen

]]> Comment on CRM – Customer Relationship… Marketing! by Garrick Schermer http://tewksblog.wordpress.com/2008/05/22/crm-customer-relationship-marketing/#comment-21 Garrick Schermer Tue, 27 May 2008 22:49:14 +0000 http://tewksblog.wordpress.com/?p=23#comment-21 In over 9 years of working in the CRM arena, I've noticed a lot of painpoints for the CRM-Marketing bridge. CRM is touted as the "Holy Grail" view of the customer. Once the CRM is in place we'll be able to improve our view and our service to the customer. The Marketing applications are usually the last and least attended to of the process. Rather than have Marketing help define the requirements for the CRM system, the CRM system seems to be something that just "happens" and the Marketers are then able to take from it what they can. The beauty of a well designed CRM and Marketing application would be a synergy of the using the CRM component to report on customer trends, customer satisfaction and customer loyalty and use those reports to drive the marketing message. I agree the channel is not as important as identifying which customers should be contacted. There's a lot of data trapped in CRM systems and not a lot is being done to free that data to see how the customers respond, react and reply to day-to-day communications let alone targeted marketing messages. In over 9 years of working in the CRM arena, I’ve noticed a lot of painpoints for the CRM-Marketing bridge. CRM is touted as the “Holy Grail” view of the customer. Once the CRM is in place we’ll be able to improve our view and our service to the customer. The Marketing applications are usually the last and least attended to of the process. Rather than have Marketing help define the requirements for the CRM system, the CRM system seems to be something that just “happens” and the Marketers are then able to take from it what they can. The beauty of a well designed CRM and Marketing application would be a synergy of the using the CRM component to report on customer trends, customer satisfaction and customer loyalty and use those reports to drive the marketing message. I agree the channel is not as important as identifying which customers should be contacted. There’s a lot of data trapped in CRM systems and not a lot is being done to free that data to see how the customers respond, react and reply to day-to-day communications let alone targeted marketing messages.

]]> Comment on CMO’s Dilemma by Satmetrix « CRM Vendor List http://tewksblog.wordpress.com/2008/05/20/cmos-dilemma/#comment-10 Satmetrix « CRM Vendor List Thu, 22 May 2008 05:40:28 +0000 http://tewksblog.wordpress.com/?p=17#comment-10 [...] a pragmatic standpoint I like NPS in that it simplifies the complex notions of the CCMO to Flinstone’s chewables that is easy to sell and push through the boardroom. The academic in [...] [...] a pragmatic standpoint I like NPS in that it simplifies the complex notions of the CCMO to Flinstone’s chewables that is easy to sell and push through the boardroom. The academic in [...]

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