Filed under: Change Management, Chief Marketing Officer (CMO), Customer Relationship Marketing (CRM), Marketing, Techie
Marketing, of all the business disciplines is the one today by far facing the greatest amount of change. Just to keep up, CMOs needs to be nearly full time students to consume and process all the changes occurring in channels, measurement, storytelling, and fundamentally how messages are brought to market. In developing the framework of Customer Relationship Marketing what I’ve hoped to accomplish is to provide the CMO a tool for visualizing the moving parts to bridge the gap between what was, and what will be.
Filed under: Digital Advertising, Marketing, Techie | Tags: Atlas, CPM, DoubleClick, Frequency, Reach
One of the most complicated issues surrounding the movement to a customer centric paradigm is the reconciliation of brand versus relationship. Ideas and opinions sit solidly in one camp or the other with very little overlap. This is too bad, because each has valuable lessons to learn from the other.
