Filed under: Chief Marketing Officer (CMO), Customer Centric Marketing Organization (CCMO), Customer Loyalty Management (CLM), Customer Relationship Marketing (CRM), Digital Advertising, Marketing
Is there a more over used term out there than CRM? From the highbrow consultancies to butt-in-seats job shops and everywhere in-between folks have been pitching their version of redemption for years.
Undeniably, over the last couple of years marketers have struggled with the efficacy of their campaigns – traditional, digital, or otherwise. Although to some degree this is explainable by the balkanizing effect of a larger menu of (engagement) channels now available to consumers, the primary culprit can be traced to the declining relevance of the sales funnel.
Filed under: Digital Advertising, Marketing, Techie | Tags: Atlas, CPM, DoubleClick, Frequency, Reach
One of the most complicated issues surrounding the movement to a customer centric paradigm is the reconciliation of brand versus relationship. Ideas and opinions sit solidly in one camp or the other with very little overlap. This is too bad, because each has valuable lessons to learn from the other.
