Filed under: Chief Marketing Officer (CMO), Customer Centric Marketing Organization (CCMO), Customer Loyalty Management (CLM), Customer Relationship Marketing (CRM), Digital Advertising, Marketing
Is there a more over used term out there than CRM? From the highbrow consultancies to butt-in-seats job shops and everywhere in-between folks have been pitching their version of redemption for years.
Filed under: Chief Marketing Officer (CMO), Customer Centric Marketing Organization (CCMO), Marketing
If you want to have a conversation with a CMO you need to talk about things of interest to them and for sure some of the most pressing things on her mind are the reduced efficacy of her advertising campaigns and the increased pressure to produce demonstrable, measurable results.
Filed under: Customer Centric Marketing Organization (CCMO), Customer Experience Management (CEM), Marketing | Tags: Analytics, campaign Impressions, Godin, Net Promoter
While doing some research for another project I stumbled upon an article by Rick Webb of the Barbarian Group that triggered an insight for me that has helped me frame a portion of my thoughts regarding analytics. Let me summarize his Metrics and Analytics piece as a condemnation of quantitative measurement of campaign performance as nearly complete bullocks. He theorizes statistics fall short because they can be shaped to tell a desired story. Therefore, in the end you must just instinctively know either an idea is good, or it isn’t.
Filed under: Change Management, Customer Centric Marketing Organization (CCMO) | Tags: 1:1, 4P's, multi-channel, Place, Price, Product, Promotion, WOM
Something I struggle with, outside of my weight and propensity for foul language, that most CRM practitioners face is the need to bridge the gap between the somewhat academic concepts of customer-centricity and the execution orientated marketer.
